Brush On Fragrance By Jo Malone

Forget lugging around heavy and often precious bottles of fragrance, there's a new and convenient way to apply your favourite scent on-the-go, that brings an entirely new dimension to the olfactory world - Jo Loves Fragrance Paintbrush Gel..

You'd be entirely forgiven for assuming that the fairly compact, white tubing of the Jo Loves Fragrance Paintbrush Gels conceals an atomiser, or in the very least a roll on function of some sort in order to apply a quick hit of scent - not a cleverly designed and soft to the touch paint brush of any other name. Sure the product - Jo Loves Fragrance Paintbrush Gel, somewhat delicately hints at a secret hidden within, but none the less the approach is not at all obvious and in its own way it is both whimsical and enterprising.

The best way to use, enjoy, and of course describe the Jo Loves Fragrance Paintbrush Gels is to state that they are the merging of two senses - touch and smell. The lightweight and cooling gel is soothing, refreshing and uplifting, which when combined with the feather touch, of the softer-than-soft brush bristles, deviates applying fragrance into a luxury treatment - rather than a mundane oft-forgotten and underappreciated act of indulgence. To apply, you simply dispense a little of the gel and stroke gently on to any area of skin you so wish; unlike a traditional fragrance mist you have complete control of how and where you apply - I think it is perhaps best described as a mini fragrant massage.

As luxurious - and dare I say it novel - as the Jo Loves Fragrance Paintbrush Gel may seem, there is an element of practicality that a traditional fragrance simply can not offer - no leaks, no spills and no room for overly zealous applications (we've all either been the friend who has been a smidgen too generous with our favourite bottle of fragrance, or worse been shoehorned next to said person on a transatlantic flight); rather the gel is quick to apply, dry and is not prone to staining fabrics and is of course a breeze to travel with.

I have also found that the gel base seems to wear far longer on my skin than any mist on scent I own and doesn't need constant applications - not that I would mind given how sensuous it is to stroke onto the skin.


Despite the partially unusual approach to scent that the Jo Loves Fragrance Paintbrush Gel present, they do what others can not and strip the act of personal fragrance back to the bare bones by offering a truly all round sensory experience - for that alone, you owe it to yourself to try at least one of the scent combinations out for yourself.

At the moment there are four fragrances within the Jo Loves Fragrance Paintbrush Gel collection - I own Jo Loves White Rose and Lemon Leaves: a bright, zesty yet bold floral fragrance that is perfect for everyday wear but with three other scent options, I'm sure there is a fragrant fit whatever your personal preference may be.

Jo Loves Fragrance Paintbrush Gel $40 via Jo Loves - link.

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